Nordic Programs

NBC, U.S. Ski Team Partner on Live Coverage

by
USSA
2012-08-28 15:26
 

PARK CITY, UT (Aug. 29) – The U.S. Ski Team and NBC Sports Network will partner for historic first-ever U.S. live TV broadcasts of Audi FIS Alpine World Cup ski racing as part of a pre-Sochi broadcast schedule announced by the network and the U.S. Ski and Snowboard Association. The live coverage will feature Olympic champions Lindsey Vonn and Julia Mancuso from the Nature Valley Aspen Winternational Thanksgiving weekend along with fellow Olympic gold medalists Ted Ligety and Bode Miller at the Audi Birds of Prey World Cup in Beaver Creek, CO a week later. It’s part of an extensive coverage package between NBC and the U.S. Ski and Snowboard Association including 11 hours on NBC and 22 on NBC Sports Network.

HIGHLIGHTS

  • U.S. Ski Team and NBC Sports Network partnering on first-ever U.S. live TV broadcasts of alpine ski racing with Audi FIS Alpine World Cup events in Aspen and Beaver Crreek, CO.
  • Coverage is part of package with U.S. Ski and Snowboard Association featuring 11 hours on NBC and 22 on NBC Sports Network including alpine ski racing, freeskiing, freestyle and snowboarding.
  • The broadcast initiative is part of a concerted effort by the USSA under new Chief Marketing Officer Mike Jaquet to grow the public awareness of its sports through television and digital distribution.
  • The broadcast schedule includes events in Aspen, CO, Beaver Creek, CO, Telluride, CO, Copper Mountain, CO, Lake Placid, NY, Deer Valley Resort in Park City, UT, Canyons Resort, UT, Squaw Valley, CA and Heavenly, CA
  • The broadcast schedule features the most same-day and same-weekend coverage ever, including two live programs from the Audi FIS World Cup.
  • Key events from the Sprint U.S. Grand Prix at Park City, UT and Copper Mountain, CO will run next day on NBC showcasing new Olympic sports in freeskiing and snowboarding.

 

QUOTES
Bill Marolt, President and CEO, U.S. Ski and Snowboard Association

Live broadcasting of the Audi FIS World Cup from Aspen and Beaver Creek is an historic step for our organization and our partner NBC Sports Network. This first-ever live coverage will help create greater relevance for our sport and great stars like Lindsey Vonn, Julia Mancuso, Ted Ligety and Bode Miller.

Michael Jaquet, Chief Marketing Officer, U.S. Ski and Snowboard Association
Our partner NBC has helped us take some huge steps in developing a more relevant broadcast schedule with not only live broadcasts but more same weekend coverage than ever. Across all of our sports, including alpine, freeskiing, freestyle and snowboarding, we have the most impactful broadcast schedule ever which will help us grow viewership and increase the value of our sports for our fans, partners and athletes.

Jon Miller, President, Programming, NBC Sports and NBC Sports Network
We applaud the efforts of our great partners at the U.S. Ski and Snowboard Association on their 2012-13 season schedule across the NBC Sports GROUP portfolio. The live windows and quick turnarounds across the board are truly wins for our viewers and the fans of these sports.

Sarah Lewis, Secretary General, International Ski Federation
NBC is hugely committed to Olympic sport and the development of its partnership with the U.S. Ski and Snowboard Association is an important step for the FIS disciplines with live coverage in the United States. The top US athletes are already stars in many nations and this will be a great chance to increase their popularity at home. With the 2015 FIS Alpine World Ski Championships taking place in Vail-Beaver Creek, this agreement will enable the opportunity to build up national interest towards the Championships.

Lindsey Vonn, Olympic Champion
Broadcasting our World Cups from Aspen and Beaver Creek live is a great way to promote the thrill of alpine ski racing and build excitement for the 2014 Olympics in Sochi. NBC did an amazing job with the London Olympics and its coverage continued to prove how passionate Americans are for Olympic sports.

Julia Mancuso, Olympic Champion
This is a great step for our sport and I'm glad we can bring the excitement of alpine skiing into American homes in real time. I'm very excited to see ski racing go live in the U.S. - it's when sports need to be seen!

Ted Ligety, Olympic Champion
Broadcasting the Audi Birds of Prey giant slalom live is a huge step forward in showing the intensity and excitement of alpine skiing to the U.S. audience. It’s one of the best races of the season.

2012-13 USSA NBC/NBC SPORTS TELEVISION

NOTE: NBC Sports Network programming listed below is confirmed with final times to be announced this fall.

Nature Valley Aspen Winternational, Aspen, CO – Nov. 24-25
NBC: Sunday, Nov. 25 – 1:00 p.m. ET (women’s GS, next day)
NBC Sports: Sunday, Nov. 25 – 2:00-4:00 p.m. ET (women’s SL, LIVE)

Audi Birds of Prey, Beaver Creek, CO – Nov. 30-Dec. 2
NBC: Sunday, Dec. 2 – 1:00 p.m. ET (men’s DH, same weekend)
NBC Sports: Sunday, Dec. 2 – 3:00-4:00 p.m. ET (men’s GS, LIVE)
NBC Sports: Super G TBD

USANA U.S. Snowboardcross Cup/Audi FIS Skicross World Cup, Telluride, CO, Dec. 13-15
NBC: Saturday, Dec. 22 – 3:00 p.m. ET (SX, SBX, next weekend)
NBC Sports: Team SBX, time TBD

Sprint U.S. Grand Prix, Park City, UT, Dec. 21-22
NBC: Sunday, Dec. 23 – 2:00-3:30 p.m. ET (ski/SB halfpipe, next day)
NBC Sports: Halfpipe skiing, time TBD
NBC Sports: Halfpipe snowboarding, time TBD

Visa U.S. Freeskiing Grand Prix, Copper Mountain, CO, Jan. 11-12
NBC: Saturday, Jan. 12 – 2:00 p.m. ET (halfpipe/slopestyle, next day)
NBC Sports: HP/SS Freeskiing, time TBD

Sprint U.S. Snowboarding Grand Prix, Copper Mountain, CO, Jan. 9-12
NBC: Sunday, Jan. 13 – 3:30 p.m. ET (next day)
NBC Sports: HP/SS Snowboarding, time TBD

USANA U.S. Freestyle Cup, Lake Placid, NY, Jan. 17-19
NBC: Sunday, Jan. 20 – 3:00 p.m. ET (moguls/aerials, next day)
NBC Sports: Moguls, time TBD
NBC Sports: Aerials, time TBD

Visa Freestyle International, Deer Valley Resort, Park City, UT, Jan. 31-Feb. 2
NBC: Saturday, Feb. 9 – 2:00 p.m. ET (moguls, next weekend)
NBC Sports: Aerials, time TBD

Sprint U.S. Grand Prix, Canyons Resort, Park City, UT, Mar. 1-2
NBC: Saturday, Mar. 9 – 12:30 p.m. ET (SX, SBX, next weekend)
NBC Sports: Skicross, time TBD
NBC Sports: SBX, time TBD

Nature Valley U.S. Alpine Championships, Squaw Valley, CA, Mar. 20-24
NBC: Sunday, Mar. 24 – 12:00 p.m. ET (same weekend)

U.S. Freestyle Championships, Heavenly, CA, Mar. 29-31
NBC Sports: TBD